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Trend Report

  • Meet The Girl Next Door

    March 2, 2017

    Grown-Up Gingham

    Pretty, preppy and summer-ready, gingham is the only print you need to check out this SS/17.

    Celeb Gingham Style

    Championed by our favourite celebs, this season’s hottest print comes in the form of structured tailoring, feminine ruffles and 90's silhouettes.

    American Sweetheart

    Mauve Gingham Bralet

    For an all-American approach, layer an retro bow-detail jacket over a gingham bralet, and for extra casual credentials, pair with some cool and comfy sneakers.


    Glamorous Black and White gingham midi dress

    To achieve the ultimate grunge-gingham look, style a 90's black and white check midi dress over a band motif tee and accessorise with a choker and tie up patent flats.

    The Retro Remodel

    Grey Floral Embroidered Shirt

    For a modern twist on retro gingham, team a pair of high waist checked shorts with a floral embroidered shirt and a pair of T-bar flats.

    Shop The Edit: Girl Next Door

    Share your style - #BEGLAMOROUS

  • Parka People

    October 20, 2016


    The Parka Edit

    Form, function and faux fur; what’s not to love? A timeless and versatile classic, the parka is the chicest way to transition effortlessly into the new season. Layered over luxe leather or dressed down with cool denim, we can't wait to welcome back this humble hero.

    Parka Col

    The ultimate day-to-night option:

    Take note from the effortless 90s and layer a camo jacket over a timeless charcoal polo-neck and pair with a feminine leather-look skirt. Perfect for trans-seasonal dressing, this works well by composing an otherwise ultra sexy look with a boyish texture and print.

    Camo Jacket Outfit COL

    The fun-faux-fur option:

    No faux pas here...this year, the parka undergoes an adventurous makeover, as seen across the high street in playful pop-colour fur lining. Balance this look with a little grunge; just team up with some ripped star-print denim and style with yet more khaki and textured layers.

    Pink Faux Fur Parka Outfit

    The perfect weekend parka option:

    There’s something so effortless and cool that brings khaki and denim together in perfect harmony; we can't wait for a little winter chill to set in. Layer up this Autumn by throwing a cosy fur-lined camo parka over a 60s button-down denim dress - slip on some two-toned boots and you’re good to go.

    Camo Fur Hood Parka Outfit

    The embellished option:

    Sure, the classic parka can be found in various styles, but this season, the best forms feature embroideries, florals and eclectic badges; all offering a myriad of treasures to your wardrobe. Mix things up by adding a little silver luxe to this utilitarian old timer.

    embroidered funnel neck parka outfit

    The militia option:

    This season, the key is to think layers upon layers upon layers... A little leather peeping through a camo parka adds bags of credential, but accessorising with military badges exudes militia chic. Team with leather-look ripped denim and you’ve achieved grunge perfection.

    camo parka outfit COL

    Shop The Blog Here:

    khaki camo tie waist jacket The Khaki Camo Tie Waist Jacket
    KHAKI PINK FUR PARKA The Khaki Pink Fur Parka
    funnel neck embellish parka The Khaki Embroidered Funnel Neck Utility Jacket
    camo fur lined parka The Camo Fur Lined Parka
    camo khaki jacket The Khaki Camo Print Hooded Jacket
    AN1814 Dark Blue Denim Button Down Dress COL The Dark Blue Denim Button Down Dress
    CK0810 black pu skirt COL The Black PU Zip Up Pencil Skirt
    KA5034 khaki military shirt COL The Khaki Military Shirt
    CK2319 black leather look ripped jeans COL The Black Leather Look Ripped Jeans
    JL4014 Lilac Swing Shirt Dress COL The Lilac Swing Shirt Dress
    KA5179 Grey Oversized Check Shirt COL The Grey Oversized Check Shirt
    KA5089 Light Blue Chambray Denim Shirt COL The Light Blue Chambray Denim Shirt
    NW0079A Navy Check Boyfriend Shirt COL The Navy Check Boyfriend Shirt
    PS0003 Lightwash Distressed Skinny Jeans COL The Lightwash Distressed Skinny Jeans

    How do you layer yours? #BEGLAMOROUS

  • A Guide To Choosing the Right Ruffle For You

    September 16, 2016


    Featuring at the likes of Kenzo, Cavalli, McQueen and Roksanda, the ruffle trend is huge for AW16. An eclectic mix of gothic romance, Victoriana and bohemia there's a style to suit any wardrobe. To save you the trouble we've rounded up our Top 5 Ruffle Styles to help guide you through the trend.


    Who can resist adding this little number to their ruffle collection? You can create so many different looks and try out a tonne of accessories with it and the best bit is: it’ll look different every time. So, update your staples this season by opting for a new, white blouse that's a little bit different.

    White Ruffle Detail Blouse, £23


    Ruffles in pink are so adorable. The ultimate aim with this detail is to create a romantic look which is why the shade works so well. Try dressing it up with our party heels for the ultimate evening ensemble.

    Rose Ruffle Detail Dress, £36


    This dress simply epitomises the ruffle trend. Part romance, part Victoriana, we’re talking serious Alexander McQueen vibes.

    Black Mesh Ruffle Detail Dress, £50


    :Simple, yet effective, why not step away from your standard black shirt and try something new? Approved for work AND play!

    Black Tiered Bardot Top, £26


    Whether you’re a head-to-toe florals type of gal or not, the shape of this maxi dress really lends itself to holding the ruffle detail. Wear it now with your summer wedges and into winter with some kick-ass ankle boots.

    Black Vintage Floral Ruffle Maxi Dress, £48

  • NYFW: The Beauty Trends You Need To Know

    September 15, 2016

    Victoria Beckham

    Fashion month is well and truly underway and with the first installment, New York's offering coming to a close, we've rounded-up the top beauty trends that washed the catwalks of the big apple. From belted hair styles, glitter lips and Snapchat inspired beauty there's more to NYFW that Kardashian/Jenner spotting don't-you-know.



    Derek Lam | Herve Leger | Tibi | Alexander Wang

    From the typical New York 'I didn't even do my hair look' at Derek Lam, to crown sweeping braids at Herve Leger, belted do's at Tibi and surfer girl beach hair at Alexander Wang, we've been given a serious dose of hair-spo.



    Jason Wu | DKNY | Creatures of the WInd

    The classic red lip is no ground-breaking beauty trend but we were happy to see it made a big return, bolder than ever before. Jason Wu described the redder-than-red shade 'Raver Red', an almost fluorescent shade which was also seen at Creatures Of The Wind. Stealing the show in the bold lip department was Pam McGrath who created sparkling red lips on Bella Hadid over at DKNY. The prize for the most Instagrammable lip goes to...



    Tibi | Rodarte

    The zesty tangerine hue manis at Tibi have already got us thinking of our SS17 holidays- how great would they look by the pool, with a cocktail?! But in the meantime the Rodarte glitter effect will see us through the winter seasons as it's perfect for the party seasons.



    Ohne Titel | DVF | Adam Selman

    Eyes went water colour at NYFW with soft pinks and blues sweeping the peepers of models at Ohne Titel, DVF, Adam Selman and Victoria Beckham.

    Snapchat Inspired



    Snapchat provided serious inspo at Desigual with models sporting all our favourite filters IRL. Yes, you heard us right... from everyone's favourite flower garland to that glorious butterfly headband and more questionably dog and deer face painting  Snapchat filters swept the SS17 catwalks.  We're not sure this one's going to take off.

  • The AW16 Trends You'll Want To Wear Now

    September 7, 2016


    It's that time of year again, as we kiss goodbye to the summer months and the September issues fill the shelves, it's time to start planning that all important Autumn/Winter wardrobe. We've rounded up the top AW16 trends that you'll want to start wearing now.

    Dark Romance

    Dark Romance

    Alexander McQueen | Erdem | Roksanda

    The romantic trend is huge for AW16, seen on the catwalks of Alexander McQueen, Erdem and Roksanda think mesh, lace, ruffles and velvet in a luxe palate of burgundy, black, mauve and jewel tones.

    Top Picks

    romance` Romance1

    Look X Glamorous Peplum Blouse, £40 | Floral Ruffle Maxi Dress, £48 | Frill Collar Pussybow Blouse, £26 | Mesh Ruffle Detail Dress, £50 | Burgundy Velvet Smock Dress, £24 | Velvet Lace Trim Shorts, £26

    Heavy Metals

    heavy metal

    Maven | Zimmerman | Alexander McQueen

    The metallic trend swept the AW catwalks featuring at Alexander McQueen, Zimmerman and Preen to mention but a few. Tap into the trend with tones of silver, bronze and gold in knitwear, bomber jackets and cami styles.

    Top Picks

    heavy metals1 PicMonkey Collage

    Silver Foil Jumper, £48 | Metallic Coated Jeans, £42 | Silver Foil Bomber Jacket, £50 | Silver Satin Cami Top, £15 | Silver Satin Cami Dress, £24 |Bronze Velvet Smock Dress, £24


    Eastern Influence

    Gucci | Dries Van Noten | Fendi

    The likes of Gucci, Dries Van Noten and Fendi took their influences from the East for AW16 with luxe satin, oriental embroidery and hues of red, blue, black and gold. Channel cool girl style in badge work, bomber jacket styles and embroidered satin shirts.

    Top Picks


    PicMonkey Collage2

    Sleeveless Biker Jacket, £48 | Oriental Embroidery Shirt Dress, £40 | PU Skinny Fit Trousers, £30 |PU Embroidered Shorts, £38 |Velvet Oriental Embroidered Bomber Jacket, £65 | Badge Detail Bomber Jacket, £45

    For the latest AW16 styles shop New In at

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