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Monthly Archives: April 2014

  • Interview with Buyer!

    April 10, 2014


    Interview with Laura Taylor-Shore, Product Buyer at Glamorous

     A professional shopper – sounds like the perfect job for most ladies (and gentlemen!). What’s not to love about spending your day surrounded by beautiful clothes, discovering the latest trends, and getting paid for it? But the coveted buyer role is a hard position to reach in the competitive and fast paced world of fashion… so, how exactly do you crack the industry?

    We’ve caught up with Laura, our Product Buyer, to bring you an insight into her daily work life, show you how she managed to get her foot in the door and, most importantly, give you some top tips and useful advice on how to make your mark in the business of fashion. After reading this you’ll have all the inspiration you need to get your dream job in fashion!

    Buyer’s CV

    Name: Laura Taylor – Shore

    Occupation: Line Manager and Product Buyer at Glamorous

    University: Manchester Metropolitan University

    Course: BSc (HONS) Fashion Buying for Retail

    Work experience:

    • Dad’s shop
    • Ravel Footwear
    • Jane Norman
    • New Look
    • Hallet Retail
    • Glamorous

    Laura has worked in the fashion industry since the age of 18 so has plenty of experience when it comes to the subject. Starting out in her dad’s shop at 14, she’s been working her way up the retail ladder ever since. With job roles ranging from sales assistant to visual merchandiser to area manager, Laura’s now a product buyer for one of the most fast-paced, up and coming young brands. Here she gives us the lowdown on what it’s like to work in fashion, the celebrities she’s met along the way and the skills you need to make it in the fashion world.

    Hi Laura, we’re looking forward to hearing about your career and your advice for those wanting to work in the fashion industry, so let’s get started!

    What’s a typical day in your job like?

    It really varies I could be checking stock levels and restocking or speaking to suppliers and creating promotions and pricing up items. I could be looking at new trends and liaising with celebrities and magazines - I’m always busy but my day to day duties vary.

    Sounds exciting! So, what qualifications do you look for in someone who wants to work in the fashion industry?

    I would normally look for a degree as a basis, preferably a 2:2 and above just because of the level that you need to be at. It’s more what the degree is about though, it needs to be relevant to the role. Any experience is great too. So a mixture of a degree and work experience is always a good starting point.

    Did you always want to work in fashion?

    I’ve always wanted to work in fashion, yeah. After my A-levels I studied Fashion Design at foundation level, then when I chose my degree I did selective buying as I was more interested in commercial products rather than catwalk design and high end products - so I wanted to get more into high-street fashion. I’ve stuck to the plan and I definitely see myself always being in the industry, it’s hard work but I love it.

     What does the future hold for you and Glamorous?

    I’m looking forward to increasing sales, we’re working on other ranges as well as clothing too so we’re going to expand our accessory and shoe range. Hopefully one day we’ll have our own label products too. We always want to improve and expand our company so I’m excited for what the future is going to bring.

    What is your greatest achievement so far?

    Oh that’s a tough question! I think my greatest achievement was getting my degree, I got a First and that was always my aim, it has lead me on to everything else in my career and it was a lot of work so I would say that was my greatest achievement.

    That’s a pretty big achievement! Have you ever met any famous models, designers or celebrities and what were they like?

    We had a PR event and had Chelsee Healey and Tulisa there, they were really friendly. We had Sam and Billie Faiers from The Only Way is Essex, they were lovely, really nice girls too. We often go to awards like the Drapers Awards and the E-tail Awards.  We go to a lot of events and we’ve also worked with local magazines and taken part in Manchester Fashion Week so we have a lot of contacts.

    Who’s your favourite designer?

    Glamorous, of course! Otherwise I quite like Gucci but the Glamorous price tag is better!

     Definitely! Where do you get your inspiration from for new trends and products?

    We do have an in-house design team that do the physical design but we all get together and draw inspiration from catwalks, trends and fabrics around the globe, celebrities and the media – celebrity following is always a big influence.

    What are your top tips to get into the fashion industry?

    I think you have to work hard and understand that it’s not as glamorous as it sounds, it’s a lot of hard work and you have to start at the bottom and work your way up. It’s very fast paced and it’s long hours so you need to be fully committed and passionate about fashion to work in the industry.

    What personal skills do you need to be able to work in the fashion industry?

    Communication skills are always good in any role. I think with how competitive the industry is, it’s important to be ambitious and you need your knowledge and confidence in yourself to back up what you’re doing. You have to be willing to listen and learn too. You’re competing for limited roles so you need to really want to work in the fashion industry to succeed.

    What do you love most about your job?

    Being surrounded by clothes all day!

    Thanks for taking the time out to talk to us, Laura, and we hope that this interview has given you readers an insight into the life of a Fashion Buyer!


    While working in fashion is exciting and interesting, it’s not just fun and games. As a buyer it’s important to be dedicated to your job and to fashion, there are long hours involved and you need to be organised to ensure that everything runs smoothly - there’s never a dull moment but you’ll learn to love that! You’ll be lucky enough to see all the latest trends before anyone else and you may even get the chance to meet some celebrities along the way. But, before the fun stuff you need to be ambitious, prepared to start at the bottom and be willing to listen and learn to gain the knowledge you need to progress.

    Do you see yourself taking Laura’s advice on board and working behind the scenes in the fashion industry? Let us know in the comment section below!






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